Campaign Goal: Generate user-generated content (UGC) on Instagram showcasing the fun of Touchwood's modular furniture for Holi celebrations.

Target Audience: 22-40 year old on Instagram interested in home decor, entertaining, and celebrating Holi.

Budget: Rs. 50,000

Campaign Idea: Holi Remix with Touchwood

Concept: Holi is a vibrant festival known for its playful color throws. This campaign re-imagines living spaces for a colorful Holi celebration using Touchwood's modular furniture.

Modular Magic: Influencers will showcase how Touchwood's furniture can be easily adjusted to create designated comfortable seating areas for post-celebration.

Decorative Delights: Highlight the ability to personalize furniture with throws, cushions, and decor in vibrant Holi colors.

Festive Fun: Encourage playful content featuring influencers and their friends enjoying Holi festivities around Touchwood furniture arrangements.

Influencer Selection (Total Budget Allocation: Rs. 40,000):

Micro influencers (3-5):

Partner with 3-5 micro influencers with 10k-50k followers who have a strong focus on home decor and entertaining content.

These influencers will have a more engaged audience and can provide a relatable perspective.

Budget allocation: Rs. 20,000

Nano influencers (5-7):